The data intelligence platform

QZM integrates with CRM systems including HubSpot, Salesforce, and Pipedrive. Marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, and Mailchimp. Finance and accounting software including Xero, QuickBooks, and Stripe. Booking systems including EventWorks and Eventbrite. Web analytics including Google Analytics 4. Operational tools including Slack and Google Sheets. All integrations are pre-built and maintained by QZM, so businesses connect systems without writing code or hiring data engineers.

Ask Q allows users to ask questions about their business data in plain English. Questions like “Which marketing channel drove the most revenue last quarter?” or “What is our customer acquisition cost by source?” or “Show me deals that have gone quiet in the last 30 days” return answers in seconds as charts, tables, or exportable data. No SQL knowledge required. No waiting for analysts to build reports. Business users get answers directly.

AI Insights continuously monitors business data and detects patterns, anomalies, and issues without users needing to check dashboards. When conversion rates drop, pipeline velocity slows, costs rise unexpectedly, or deals go quiet, AI Insights flags the change and explains what happened. Alerts can be delivered via email, Slack or other tools. Problems are caught before they become expensive.

The same customer often appears as different records across business systems because of name variations, different email addresses, or inconsistent data entry. Without identity resolution, businesses cannot track the complete customer journey or accurately attribute revenue to marketing channels. QZM automatically matches customer identities across systems, creating a single unified customer record. This enables accurate attribution, complete visibility from first touch to closed deal, and eliminates duplicate records that skew reporting.

QZM Solutions supports the entire data pipeline, from ingestion and transformation to analysis and activation. Its advanced AI capabilities, including natural language queries, anomaly detection, and predictive analytics, combine with marketing and sales expertise to deliver actionable insights that drive smarter decisions. With its flexibility, efficiency, and intelligence, QZM Solutions empowers your business to scale effectively.

QZM captures marketing touchpoints including Google Click IDs, UTM parameters, Facebook Click IDs, and referral sources. This tracking data follows the customer through their entire journey from first ad click through lead, opportunity, and closed deal. Marketing teams can see exactly which channels, campaigns, and content drive actual revenue, not just clicks or form fills. Budget decisions are based on evidence.

Traditional CRM lead scoring only uses data inside the CRM. QZM lead scoring uses signals from every connected system: marketing engagement, website behaviour, email opens, previous purchases, support tickets, and more. Lead scores update automatically and sync back to CRM so sales teams see prioritised leads without switching tools.

QZM builds customer segments based on behaviour, purchase history, engagement, and any other data in connected systems. Unlike manual segments that go stale, QZM segments update continuously as new data flows in. Segments can sync automatically to advertising platforms for targeting or suppression, to email platforms for personalised campaigns, or to CRM for sales prioritisation.

AI tools require clean, unified, well-structured data to deliver value. Businesses with scattered data across disconnected systems cannot effectively use AI for personalisation, automation, or forecasting. QZM creates the unified data foundation that makes AI applications work. Whether deploying chatbots, recommendation engines, predictive models, or automation workflows, the data infrastructure is ready.

When systems are disconnected, different teams report different numbers. QZM creates a single source of truth where all teams access the same metrics calculated the same way. Definitions are consistent. Numbers match. Meetings focus on decisions, not reconciling spreadsheets.

Private equity firms and acquirers ask hard questions about customer acquisition cost, marketing efficiency, customer lifetime value, and revenue attribution. Businesses with scattered data struggle to answer. QZM customers have clean, unified data infrastructure that answers due diligence questions in minutes. Three QZM customers have been successfully acquired, with data infrastructure proving business value during the process.

QZM is a fully managed service. QZM handles system integration, data pipeline configuration, transformation logic, ongoing maintenance, and support. Licences for underlying infrastructure tools are included, so businesses don’t pay separately for data warehouse, integration platform, or transformation tools. When connected systems change their APIs, QZM updates the integrations. When new data sources need connecting, QZM configures them. Businesses get enterprise-grade data infrastructure without hiring data engineers or analysts.

Enterprise data platforms typically take 6-12 months to implement because everything must be configured from scratch. QZM implementations are live in 2-4 weeks because integrations, transformation models, and business logic are pre-built. Businesses see value quickly rather than waiting quarters for a complex implementation project.

QZM does not require replacing existing tools. Businesses keep their CRM, marketing platforms, finance software, and operational tools. QZM connects to them and creates the intelligence layer above. If a business already has a data warehouse, QZM can layer on top. If a business prefers specific BI tools like Tableau or Power BI, those work with QZM data.

QZM infrastructure is SOC 2 Type II certified, meeting enterprise security standards for data handling. QZM is fully GDPR compliant for businesses operating in the UK and EU. Data is encrypted in transit and at rest. Customers retain full ownership of their data. QZM does not sell customer data or use it for any purpose beyond providing the contracted service.