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Resources
Discover insights, tools, and success stories to help transform your data strategy and drive business outcomes.
Case Studies
Real-world examples of how QZM Data transforms businesses through strategic data solutions
Camm & Hooper: From Data Chaos to Strategic Clarity
How premium London events company transformed disconnected systems across 7 venues into unified intelligence, enabling strategic decisions for blue-chip clients like Google, Netflix, and Disney.
BioStore: From Operational Chaos to Strategic Control
Strategic growth through integrated business intelligence. How a leading biometric technology provider transformed operations to compete in direct education market and achieve acquisition by IRIS Software Group.
CyVolve: From Fragmented Data to Investment-Ready Intelligence
How QZM unified scattered pilot programme data and competitive intelligence to support successful acquisition by NASDAQ company during investment rounds.
Use Cases
Explore how different industries and business functions leverage QZM Data to solve specific challenges
Featured Use Case
EventWorks CRM
Get more out of your data stored in EventWorks with QZM Intelligence to analyse, automate, and activate data from a centralised customer data warehouse.

Personalised Marketing Campaigns
Transform disjointed marketing data into hyper-personalised customer experiences through unified data integration and AI-powered insights.
Real-Time Sales Prioritisation
Improve pipeline efficiency and close rates with intelligent lead prioritisation and AI-driven sales insights for strategic decision-making.
FAQs
Get answers to common questions about data analytics, implementation, and working with QZM Data
About QZM & Platform Basics
What is QZM, and how can it help my business?
QZM is your go-to platform for turning messy, scattered data into actionable insights. We take all the data from your different tools, connect the dots, and present it in a way that makes sense, helping you make smarter, faster decisions. Whether it’s aligning your teams or improving processes, we’re here to help.
What industries does QZM serve?
If your business relies on data (and let’s be real, whose doesn’t?), QZM can help. We work with marketing, sales, operations, and finance teams across various industries. If actionable data is what you need, we’ve got you covered.
Why should I choose QZM over other analytics platforms?
We don’t just give you another analytics tool – we deliver a full suite of solutions. From extracting raw data to automating workflows and delivering AI-ready insights, we’re about results, not just stats. Plus, we’re scalable for growing companies.
Does QZM offer solutions for small and large businesses?
Yes, absolutely. Whether you’re a start-up or a massive operation, QZM scales with you. We adjust to your needs so you can focus on growth without worrying about outgrowing your tools.
Data Analytics & Integration
How does QZM unify data across multiple systems?
Good question! Think of QZM as a translator for your tools. It takes information from CRMs, ad platforms, web analytics, and more, and funnels it all into a central data warehouse. From here, data is modelled and made available for analytics or activation in the tools used by the business. This unified view lets you understand what’s happening across your entire business.
Can QZM handle real-time data analytics?
Definitely! You’ll get insights as they happen, thanks to our pre-built, real-time modelled data and pre-built dashboards. Whether it’s checking campaign performance or tracking sales, you’ll always have the latest info at your fingertips.
What are the benefits of centralising business analytics with QZM?
It’s all about simplicity. With QZM, everyone from marketing to finance gets the same, consistent data. No more wondering if people are working off outdated or incorrect numbers. It’s like having a single source of truth for your entire business.
How does QZM help with decision-making through data analytics?
We simplify the decision-making process by providing rich, AI-backed insights presented as easy-to-digest stories. We highlight what matters most so you can act quickly and with confidence.
Automation & Workflows
What is data automation, and why does my business need it?
Automation is like hiring a super-efficient assistant for your data tasks. It connects your tools and moves information where it needs to go, all while freeing up your team’s time to focus on the bigger stuff.
Can QZM automate workflows across different tools?
Totally. Whether it’s syncing data between your CRM and marketing platform or even pulling insights from Excel, QZM makes data flow so smoothly, you won’t even notice it’s happening.
How does QZM improve operational efficiency through automation?
Imagine getting real-time alerts when something important happens or never having to worry about manually synchronising systems again. QZM keeps everything in sync and always up to date so you can focus on strategic work.
Does QZM support human-in-the-loop automation?
Yes, and it’s a big part of what makes us flexible. You still have control when you need it but can trust the automation to take care of repetitive tasks.
Can automation help with customer engagement?
Absolutely! With QZM, you can set up triggers for follow-ups, automate customer segmentation, and even send alerts to personalise your customer interactions.
AI & Machine Learning
How does QZM use AI for data analytics?
Imagine not just seeing the numbers but understanding the story behind them. That’s what we do. QZM uses AI to highlight trends, flag anomalies, and even answer your data questions in plain English through natural language queries.
How does QZM prepare data for AI-driven strategies?
AI is only as smart as the data you give it. We ensure your data is clean, structured, and ready to interact with AI tools. Whether you’re automating workflows or running predictive models, QZM gets your data AI-ready.
What AI capabilities does QZM offer?
From natural language queries (so you can ask questions like “Which product sold the most in Q3?”) to predictive analytics and anomaly detection, we provide intelligence that’s more than just numbers.
Can QZM integrate with existing AI tools and systems?
Yes! We fit right into your setup, integrating seamlessly with all the tools you already use. No starting from scratch here.
How can QZM help businesses leverage AI effectively?
By creating a unified foundation for your data, we ensure AI can do what it does best. Whether it’s smarter marketing campaigns or more accurate forecasting, QZM is your AI’s best friend.
Is AI integration suitable for small firms?
Absolutely. Our solutions scale to match your business size, so even smaller organisations can take advantage of AI without overcomplicating things.
Marketing & Sales Solutions
How does QZM improve marketing ROI?
We make every pound, SEK, or euro you spend on marketing count. By consolidating your campaign data and providing actionable insights, you know exactly where to double down and where to pull back.
Can QZM assist with multi-touch attribution for marketing campaigns?
Can QZM assist with multi-touch attribution for marketing campaigns?
Yes, and we make it simple. Our platform tracks customer journeys across all channels, so you know how everything clicks together to drive conversions.
How can QZM enhance sales pipeline visibility?
With QZM, everything becomes crystal clear. You’ll see your pipeline’s health in real time, identify bottlenecks, and take action where it matters most.
What are the benefits of integrating QZM with my CRM?
Imagine a CRM that’s smarter and more intuitive. QZM enhances your CRM with real-time insights, automated workflows, and enriched customer profiles, making every engagement more impactful.
How can QZM help my marketing and sales teams work together?
By unifying data across departments, QZM fosters collaboration. Marketing insights feed into sales strategies, and sales data improves marketing decisions. It’s a win-win.
Can QZM personalise customer engagement for marketing?
Yes! With QZM, you can target audiences more effectively by segmenting them based on their behaviour. This ensures your customers get the right message at the right time.
How does QZM address scattered sales data issues?
We pull everything into one neat, easily navigable dashboard. It’s a game-changer for sales teams relying on fragmented data sources.
Does QZM help measure marketing and sales team performance?
Absolutely. From campaign ROI to sales pipeline activity, QZM provides detailed metrics that help you track success and refine strategies.
Implementation & Technical
How can QZM solutions scale with my business?
Our modular design means you can add functionality as your needs grow. You’ll never outgrow QZM.
Is QZM compatible with my existing tools and systems?
Yes, we designed QZM to integrate with a wide array of platforms, including Tableau, Power BI, Fivetran, and many more. Essentially, if you’ve got a tool, we’ll probably work with it.
How quickly can I get started with QZM?
Most setups take just weeks. Our team ensures that onboarding is smooth and disruption-free.
Can QZM handle unstructured data?
Definitely. We clean and organise unstructured data, transforming it into a format that’s ready for insights or AI-driven strategies.
How does QZM ensure data security?
Your data is in safe hands. From encryption to access control, we’ve got multiple layers of protection.
Is QZM's data analytics platform secure?
Absolutely. QZM employs robust security measures, including encryption, access controls, and governance protocols, to protect your data at every stage. We ensure that only authorised users have access, maintaining the highest standards of data integrity and confidentiality.
What is the investment cost for QZM solutions?
It’s often less than hiring an additional resource for data analysis. For tailored pricing details, request a demo.
Ready to transform your data landscape?
Contact QZM to discover how unified systems can unlock your team’s potential.