Data for Marketing Teams
Marketing Intelligence That Proves Impact
QZM reveals which efforts truly drive results, with intelligence finance trusts and sales respects.
The Marketing Challenge
You know marketing drives growth, but you’re constantly defending spend while drowning in conflicting platform data. Each tool reports different conversion numbers. Attribution models contradict each other. The QZM unified approach provides marketers with a 360-degree view of their data, enabling smarter, data-informed decisions.
Save Time
Access data instantly with pre-built reports
Measure ROI
With rolled up ad reports and budget analysis
Share Insights
Using our automated analytics and storytelling platform
Without trusted intelligence, marketing stays tactical when it should be strategic.
Automating Marketing Operations
With unified data, marketing teams are able to:
- Automatically segment audiences based on real-time interactions to deliver relevant customer experiences.
- Optimise ad spend by uploading custom audience lists to suppress converted customers and improve targeting.
- Enrich customer profiles with information from connected systems for additional insights and better account management.
Finally Know Which Marketing Activities Are Working
QZM transforms scattered marketing data into unified intelligence that everyone trusts. See true multi-touch attribution across all channels that accounts for complex customer journeys. Understand content influence throughout the buyer process.
Calculate ROI that includes all costs and credits all contributions appropriately. Know exactly where to invest for growth with confidence that finance and sales will respect your analysis.
Complete Marketing Intelligence
Attribution models that reflect how customers actually research and buy in your market. Budget optimisation based on diminishing returns analysis rather than linear scaling assumptions. Predictive insights on campaign scalability that prevent overspending on saturated channels.
Competitive intelligence derived from win-loss patterns and market response data. All delivered in metrics that finance trusts for budget discussions and sales respects for pipeline planning.
Prove Every Pound Drives Growth
Stop defending your marketing budget with platform-reported metrics that don’t tell the full story. Start connecting every campaign, channel, and pound to real business outcomes your leadership team can trust.
Scattered Data is Limiting Your AI Potential
When business data lives in separate systems, AI can’t see the complete picture. QZM connects all your data sources into one intelligent view, giving AI the unified foundation it needs for better strategies.
Ready to see what clarity looks like for your team? →