WHO WE HELP / MARKETING
Know Which Marketing Channels Drive Revenue
We build the tracking, attribution, and automation that turn your marketing data into clear insights, whether starting from scratch or fixing what’s broken.
The Reality of Modern Marketing
Marketing has become increasingly complex. Between broken tracking, conflicting metrics, and endless technical requirements, teams struggle to focus on what matters: growing the business.
Technical Challenges
- Tracking breaks without warning
- Platform numbers never match
- Attribution models conflict
- Data lives in silos
- Privacy changes break everything
Strategic Impact
- Can’t prove ROI to leadership
- Decisions based on incomplete data
- Opportunities missed in the noise
- Budget battles without evidence
- Teams working on assumptions
The result? Marketing teams spend significant time on data operations instead of marketing strategy and execution.
Building Your Marketing Data Infrastructure
Without proper tracking and attribution, you’re making decisions based on incomplete data. We implement the infrastructure that captures what matters, connects the dots, and reveals what’s actually driving revenue.
From basic pixels to advanced server-side infrastructure, we ensure you’re capturing the data that matters.
Our server-side tracking implementation extends cookie lifetime from 7 days to 400+ days, capturing complete customer journeys that browser tracking now misses due to privacy restrictions and ad blockers.
What We Deliver
- Google Tag Manager & container configuration
- GA4 with enhanced ecommerce & custom events
- Platform pixels & conversion tracking
- Server-side tracking infrastructure
- Conversion APIs for major platforms
- UTM parameter conventions
- Cross-domain tracking solutions
- Custom event tracking for your business
Significantly improved data capture across all channels, working within privacy constraints to maximise tracking accuracy.
Move beyond last-click to understand how channels work together to drive conversions.
Every interaction, from first touch to purchase and beyond, connected in a single narrative. See the complete journey across all channels and touch points.
What We Deliver
- Centralised data warehouse
- Identity resolution systems
- Multi-touch attribution models
- Custom attribution logic
- Customer journey mapping
- Incrementality testing frameworks
- Channel performance analysis
- Marketing mix modelling
Clearer understanding of marketing impact with attribution models that acknowledge both credit and uncertainty.
Transform manual processes into automated workflows that keep your data fresh and actionable.
Reports that generate themselves. Alerts that catch anomalies immediately. Data that flows seamlessly between systems. More time for strategy, less time on maintenance. Focus on decisions, not data wrangling.
What We Deliver
- Data collection from all platforms
- Cleaning & transformation processes
- Dashboard & report updates
- Anomaly detection & alerts
- Audience creation & syndication
- Data flow to operational tools
- Performance monitoring
- Budget tracking & alerts
Continuous data flow that updates automatically, alerting you to opportunities and issues as they emerge.
Understand your audience and engage prospects at the right time with the right message
Every interaction, from first touch to purchase and beyond, connected in a single narrative. Send personalised communications that resonate to improve engagement, optimise campaign budgets and drive conversions.
What We Deliver
- Enriched customer profiles
- Product use analytics
- Centralised customer records
- Custom audience lists
- Lifetime value metrics
- List uploads to ad networks
Maintaining accurate and up-to-date records to deliver relevant customer experiences.
Spot trends before they become obvious with predictive intelligence
Not just knowing what happened, but understanding why and what’s likely to happen next. Identify opportunities while they’re still opportunities and prevent problems before they impact performance.
What We Deliver
- AI-powered insights
- Alerts & notifications
- Real-time dashboard updates
- Forecast reports
Transform from reactive to proactive marketing.
More Reasons to use QZM Data
We Connect Your Stack, Not Replace It
One platform connects your CRM, marketing platforms, analytics, and ad networks through a single integration layer instead of managing separate point-to-point connections or multiple vendor relationships.
We don’t just provide software. Our team configures your specific tech stack, maintains integrations as platforms change, and optimises your attribution models. Your marketing team focuses on insights and growth, not troubleshooting broken tracking.
Proven Track Record with UK SMEs
Over 10 years working specifically with SME marketing and data challenges. We understand the resource constraints, budget realities, and need for fast time-to-value that your business requires.
We handle platform updates, API changes, privacy compliance, and system maintenance ongoing. You get continuous operation without dedicating internal technical resources to martech infrastructure.
Built for SME Reality, Not Enterprise Budgets
We focus on connecting your essential systems first for immediate value, then expand systematically. No lengthy enterprise-style implementations that delay insights for months.
Built specifically for businesses with small marketing teams and limited technical resources, not scaled-down enterprise approaches that assume dedicated data engineering teams you don’t have.
Finally Know Which Marketing Activities Are Working
Transform scattered marketing data into unified intelligence that everyone trusts. See true multi-touch attribution across all channels that accounts for complex customer journeys. Understand content influence throughout the buyer process.
Calculate ROI that includes all costs and credits all contributions appropriately. Know exactly where to invest for growth with confidence that finance and sales will respect your analysis.
Complete Marketing Intelligence
Attribution models that reflect how customers actually research and buy in your market. Budget optimisation based on diminishing returns analysis rather than linear scaling assumptions. Predictive insights on campaign scalability that prevent overspending on saturated channels.
Competitive intelligence derived from win-loss patterns and market response data. All delivered in metrics that finance trusts for budget discussions and sales respects for pipeline planning.
Prove Every Pound Drives Growth
Stop defending your marketing budget with platform-reported metrics that don’t tell the full story. Start connecting every campaign, channel, and pound to real business outcomes your leadership team can trust.
Scattered Data is Limiting Your AI Potential
When business data lives in separate systems, AI can’t see the complete picture. Connect all your data sources into one intelligent view. Give AI the complete picture it needs to deliver strategies that actually work.
- Specific tracking gaps costing you conversions right now
- Which attribution model fits your business model and sales cycle
- The exact integration points between your systems
- Quick wins you can implement this month
- Clear next steps with effort and investment required
Stop Guessing. Start Growing.