Data Activation
Activate data to drive action in your business applications
Moving data back to the tools and applications used by the business for deeper intelligence and automated activities.
Implement Data Activation to drive efficiency and improve workflows
Sync Systems
Create once and share data across multiple systems
Real-time Updates
Send data to systems when changes are detected
Operational Efficiency
Automate business processes using data from the warehouse
Improve performance with automatic data activation in your marketing channels
Build segmented lists based on defined criteria and share these models with ad networks or email service providers to deliver highly personalised and targeted campaigns so users get the right message at the right time.
- Audience lists for personalised email campaigns
- Conversion events to improve CAC & ROAS calculations
- Target or suppress ads based on stage of customer journey
Improve sales intelligence with enhanced insights from customer data
Centralise information collected by other systems to build deeper customer profiles including data from product use, support, marketing, sales, and finance.
- Sync metrics for lead scoring, lifetime value, conversion rates and more
- Get alerts when defined thresholds are met
- Create tasks when events are generated
Take the first step towards data-informed marketing that proves its impact on the business